Viridian
Ethical vitamins with an organic heart
The Viridian Nutrition range of 200+ award-winning products includes vitamins, minerals, herbs, nutritional oils, speciality supplements, tinctures and balms all formulated to be healthful, efficacious and pure. By choosing from the Viridian Nutrition range, you are one step closer to your goal of 100% wellness.
Purity matters
Did you know that 50% of a tablet is made up of glues, known as binders, to hold the tablet together? For most people this is just an irritating fact, but for people who are hyper allergenic, this can be a real issue. Would you add magnesium stearate, stearic acid, shellac, talc or colourings to your meal, in the way you’d sprinkle over salt or pepper? Neither would we. By making our capsules, liquids and powders as pure and simple as possible, avoiding all the nasties, we have shown that it is possible to make a range of nutritional supplements acceptable for the majority of people.
From the seed to the recycling bank
Our capsules and organic nutritional oils are manufactured in the UK, creating local jobs.
We use minimum packaging for our products, all made from recycled or recyclable materials, from our glass bottles to the recycled cardboard shipping boxes. We take responsibility for our packaging, too, offering a 25p refund for bottles returned to the health store where purchased.
Guaranteed passion
We are passionate about:
• 100% active ingredients
• No nasty additives
• UK manufacture
• Green business practices
• Supporting the community
• Organics
• Non-GM
• Non-irradiated
More than 70 products in the range are certified organic by the Soil Association, guaranteeing the provenance and eco-friendliness of the ingredients. All the Viridian fresh organic tinctures and ointments are grown and traditionally made in the UK, reducing the environmental impact of transporting ingredients around the world.
Ethical vitamins with an organic heart
Nutrition is the fundamental cornerstone to human health. Every single reaction, biochemical pathway, and physiological event that takes place in our bodies, requires nutrients at some stage. An elaborate and perfectly organised sequence of vitamins, minerals, fats, and amino acids, allow our bodies to function on a day to day basis. However, when our needs in this area are not met, things can quickly begin to go awry. Therefore it is essential that we pay serious attention to our daily diet. A diet based around whole foods, fruits vegetables, and the right types of fats can be the greatest health insurance we can have. Nutritional supplementation is also a practical tool. It is a sad fact that in today’s modern world, we cannot rely 100% upon the quality and nutrient density of even the best fresh produce, due to intensive farming, depleted soils and environmental factors. Coupled with this, we have far greater physical demands placed upon us, meaning that very often our requirements for specific nutrients are higher than they ever have been if we are able to cope physiologically. Nutritional supplements, when used correctly can be a valuable tool in addressing such issues.
Government surveys have identified the following groups of people as being at especial risk from low vitamin and mineral intakes: highly active people, menstruating women, vegetarians and vegans, the elderly, slimmers, pregnant and breast-feeding women, smokers, drinkers and faddy eaters.
Feeling good and looking younger
Nutritional supplements do not replace the need for plenty of water, a good balanced diet and regular exercise, but can offer a daily guaranteed amount of the key hair, skin and nail nourishing nutrients. Keep them next to your moisturiser and use them daily as part of your beauty routine – and see the difference.
Look for supplements that have been developed specifically to complement a daily topical beauty routine. An ideal daily formula includes vitamins, minerals, phytonutrients, MSM, silica, antioxidants and essential fatty acids to help protect against the damaging effects of free radicals, and guarantee
adequate levels of the building blocks of healthy skin, hair and nails. Additional youth-boosting supplements for skin include Pycnogenol which has been the subject of more than 200 clinical studies showing benefits as diverse as heart health to age-spots.
The latest supplement in wrinkle-reduction is Hyaluronic Acid. HA is included as a topical skin-booster in a number of best-selling beauty products. Taken internally, as a daily capsule, it works as ‘nature’s moisturiser’, plumping out skin wrinkles and giving skin a healthy tautness.
The role of essential fatty acids (EFAs) cannot be overstated in glossy hair and blemish-free, bright and healthy skin. Our obsession with fat-free diets has left many people with chronic deficiencies in essential fatty acids, leading to various symptoms including dry, flaky skin, eczema, excessive wrinkling, brittle nails and dry, flyaway hair.
Care for others as you care for yourself
Viridian is a big-hearted company, committed to creating a nutritional supplement range with integrity, quality and innovation. The company was founded in 1999 on two fundamental principles; to develop a range of supplements with the highest possible ethical standards and to generate significant funds for children’s and environmental charities.
So far, the Viridian Nutrition Charity Donation programme has donated £390,000+ to charities including Friends of the Earth, NSPCC, Woodland Trust, UNICEF, The Princes Trust, Comic Relief, RSPB, Terrence Higgins Trust, Shelter, Save the Children and more. By choosing Viridian Nutrition as your preferred vitamins, you are not only be benefiting your own health, but also helping benefit the lives of others.
What on Earth is an ethical vitamin?
Viridian was named as Best Buy in Ethical Consumer magazine and in The Good Shopping Guide. The magazine and annual directory commended us for our commitment to pure ingredients, environmental awareness and charity donations.
Dr Alex Richardson in the Daily Mail newspaper named Viridian’s ViridiKid Multi as the best children’s multivitamin due to the purity of the ingredients. Viridian Nutrition is UK-based and family-owned and managed.
Ethics continues through our sourcing of ingredients and the manufacturing procedures. We guarantee non-GM, non-irradiated and 100% active ingredients with no nasty additives whatsoever. No added sugars, no colourings or artificial flavourings making our products as clean and pure as they can be.
Be reassured that although we are absolutely against the use of animal testing and do not test any of products or ingredients on animals.
